The Campaign

The inaugural GO FURTHER Investment campaign is an opportunity to engage, showcase and celebrate progressive businesses who are pushing through and achieving their aspirations through access to investment, impactful collaborations, and the foresight to inform and respond to the changing world around them. Often many of these businesses have similar characteristics which help determine their success. In showcasing these we believe that we can:

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• Celebrate their success

• Shine a light on key differentiators (investment, innovation, insight, responsible business, and collaboration)

• Inspire others to do more and in turn go further themselves

• Drive engagement with aspirational businesses

• Help the investment community go further by showcasing rapidly growing sectors and hot spots of opportunity

Our multi-channel campaign will feature a wide range of activity to help generate and sustain interest in the GO FURTHER INDEX. This will include news articles, webinars, podcasts, events and much more. Throughout the campaign there will be numerous opportunities for partners to create and contribute to this activity in order to support and strengthen the campaign, and also increase their brand visibility. The campaign will act as a catalyst for partners as thought leaders throughout the investment community to share insights and build momentum in exciting hot spots of opportunity. The campaign will be fuelled with opportunities for partners to show the support they are giving to this important agenda and enable them to inform, influence, curate and create the finer detail of the campaign content.